About Me
In a market being reshaped by AI, the playbook for Go-to-Market leadership is being rewritten in real-time. Lawrence Meyer is a leader who is actively writing it. As the founder of REVGEN, an on-demand GTM leadership firm, and co-founder of NomAI, a cutting-edge AI Sales Agent platform, his entire focus is on bridging classic operational rigor with modern technological innovation.
His philosophy is built on a core belief: the most resilient growth engines are powered by three pillars, being: a) a brilliantly equipped sales team, b) a relentless customer success function, and c) a partner ecosystem empowered to build purposeful bridges for joint go-to-market execution.
Underpinning these pillars is REVGEN’s foundational principle that People, Process, and Technology must work holistically. True optimization is only achieved when all three components are strong; if one is weak, the entire system is compromised. Lawrence has built these functions from the ground up, brick by brick, creating the high-performance, low-churn cultures that are the foundation of any enduring company.
He is a proven GTM architect with a career-long track record of building scalable revenue engines. He was a foundational leader in scaling a SaaS company from a pre-revenue startup to a multi-billion dollar public valuation, and before that, he built the first-ever global commercial engine for a manufacturer, driving its growth from $5M to $250M.
Lawrence founded REVGEN to solve the most pressing challenge for today’s B2B leaders: how to scale efficiently and effectively in an era of rapid change. He brings a unique perspective, combining the battle-tested wisdom of a seasoned operator with the hands-on expertise of an entrepreneur building at the frontier of AI.
His career began not in a boardroom, but on his family’s farm in Illinois, a foundation that instilled in him the values of hard work, integrity, and a deep understanding of the cycles of growth. He holds a degree in Agricultural Economics & Marketing from the University of Illinois and is a graduate of the Stanford University GSB program in Entrepreneurship & Innovation.
Education
University of Illinois (Champaign-Urbana) 1989
Bachelors of Science
Economics and Marketing
Stanford University Graduate School of Business 2018
Innovation and Entrepreneurship
Work & Experience
NomAI 04/01/2025
Co-Founder & Chief Revenue Officer | NomAI | Chicago, IL
- Co-founding the go-to-market strategy for NomAI, a cutting-edge AI platform designed to revolutionize B2B sales development by deploying autonomous AI Sales Agents for outbound cold calling efforts. - Architecting the commercialization plan in partnership with the European-based AI development firm (Mileva LLC) to create and dominate a new market category. - Currently leading the initial market penetration, securing a dozen beta clients to refine the platform and build the foundation for rapid scaling.
REVGEN, LLC 07/01/2023
Founder & CEO | REVGEN, LLC | Chicago, IL
- Founded an on-demand leadership and emerging AI technology company providing B2B organizations with fractional Sales & GTM executive expertise as well as the strategic implementation of cutting-edge AI technologies to accelerate revenue growth. - Authored comprehensive business plans, service offerings, and GTM strategies, advising founders and C-suite executives on scaling their revenue organizations. - Redesigned cybersecurity GTM organization. The founder sold the business for 3X its prior valuation.
HIGHRADIUS 01/01/2024 - 12/31/2024
VP, Digital Transformation | HIGHRADIUS | Houston, TX
- Led a global, cross-functional team of 25 Customer Success and Digital Transformation experts across the U.S., Canada, and India. - Owned a $50M ARR portfolio of enterprise clients, executing strategies to drive a 20% growth in recurring revenue through cross-sell and upsell initiatives. - Championed a customer-centric turnaround, dramatically increasing Net Promoter Scores (NPS) from a baseline of <20 to over 60, signifying a major improvement in client satisfaction and loyalty.
NETKI, INC. 01/01/2023 - 06/30/2023
Chief Revenue Officer | NETKI, INC. | Woodland Hills, CA
- Recruited by the board to architect a comprehensive Go-to-Market plan with the primary objective of securing a $10M Series A while government headwinds (SEC) challenged us in the Web3 and Crypto markets. - Authored and executed the business and GTM plan that successfully secured $10 million in funding from the UAE in under six months, enabling the company to scale operations rapidly.
BLACKLINE, INC. 07/01/2006 - 12/31/2022
Founding GTM Leader & GVP Sales | BLACKLINE | Woodland Hills, CA
- Joined as employee #7 and the first GTM employee, architecting the original go-to-market playbook that scaled the company from $600M in ARR and a successful NASDAQ IPO. - Led teams that secured over 50% of the Fortune 500, including 6 of the Fortune 10, driving over $100M in new ARR under my leadership tenure. - Maintained exceptionally high-performing teams with 90% forecast accuracy at Week 10, quarterly. - Achieved Circle of Excellence (top sales performance and sales leader) an unprecedented 9 of 16 years.
OMNILINGUA, INC. 11/1/1999 - 6/30/2006
Owner & Chief Revenue Officer | OMNILINGUA, INC. | Cedar Rapids, IA
As an equity partner, executed a complete turnaround of a struggling services firm, building the entire sales, marketing, and service organization from the ground up and growing topline sales 150x.
JM SWANK COMPANY 8/1/1998 - 10/31/1998
Division Manager | JM SWANK (CONAGRA BRANDS) | North Liberty, IA
Recruited to lead a $15M ARR P&L, delivering the best performance in the division's 45-year history by increasing profit-before-tax by 210% and revenue by 20% in 14 months.
THE LAURIDSEN GROUP 5/15/1989 - 7/31/1998
VP, Americas & APAC | THE LAURIDSEN GROUP | Ames, IA
- Hired as the first salesperson, playing a central role in scaling the company from $5M to >$250M in annual revenue. - Pioneered the company’s global expansion, personally building and managing the direct sales and strategic partner networks across Asia (China, Japan, South Korea, etc.) and Latin America. - Promoted through a series of leadership roles with increasing responsibility, culminating in leading the entire Americas GTM function and managing a $25M P&L as a Business Unit Manager.
Portfolio
