Work & Experience
AND Digital / Alzheimer's Society 06/30/2025 - 12/21/2025
Product Design Lead
• Leading redesign of interactive dementia symptom checker for users and GP referrals, prioritising cognitive accessibility for impaired users. • Tool with potential to positively affect millions of people and their families. • Fixed high drop off in unstructured questionnaire by redesigning into bite-size, progress-tracked sections.
Toyota 04/01/2025 - 06/27/2025
UX/Product Design Lead
• Led two squads on iterative redesign of connected vehicle apps for North America market. • Built variables and component sets for semantic tokenised Figma library to accelerate dev handoff. • Reimagined power gauge UX for mobile and smartwatch, improving real-time user feedback
Freshfields 01/01/2025 - 04/01/2025
Principal Product Designer
• Led rebrand rollout to digital across 600+ global intranet sites and touchpoints. • Built Figma design library with concept testing to ensure smooth implementation and adoption. • Transformed sparse rebrand into elegant digital experience for enterprise scale
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