About Me

Design and transformation leader with over 20 years’ experience in Experience Design, Service Design, User Research and Customer Experience Management. I specialise in elevating design maturity, embedding user-centred ways of working, and shaping end-to-end experience strategy that drives business, customer and operational outcomes. I work closely with senior leaders to align product, design and technology functions, build capability, and integrate research and design into agile delivery at scale.

Education

University of Westminster 1998

BSc(Hons) Cognitive Science

AI, Neuroscience, Psychology, Philosophy of Mind, Psychopharmacology

XLA Institute 2025

Experience Management and XLAs Foundation

Experience Level Agreements (XLAs) and associated frameworks.

Reforge 2019

Reforge Growth Series

Growth training from the best

Pink Elephant 2024

ITIL 4 Foundations

Understanding ITIL 4, the latest iteration of the Technology standard