About Me
As a results-oriented data, analytics, and AI leader with 20+ years of experience, I excel at developing and executing data-driven strategies that deliver significant business value.
My expertise spans the entire data lifecycle, from architecture and platform implementation to team leadership and process optimisation.
Before consulting, I held client-side leadership roles where I was directly responsible for driving tens of millions in revenue growth, innovative data-enabled solutions and efficiency improvements, while also implementing effective risk mitigation strategies.
This deep understanding of client-side challenges informs my consulting approach, allowing me to partner with globally recognised brands and complex international organisations to achieve their strategic objectives.
I am passionate about leveraging data to transform businesses and create a competitive edge.
I have:
> Supported several CDOs to create their data strategies and develop their teams to meet demands.
> Analysed D&A driven value opportunities across all parts of Telecoms, Media, Retail, Insurance & Banking businesses creating a robust value-led prioritisation method.
> Architected enterprise-wide operating & growth model for dunnhumby pre-scaling to 38 countries.
> Led development of a strategic and operational segmentation strategy and solution for a group function and 15 OpCos.
> Designed and implemented a sales and service transformation programme in the B2B domain.
> Designed and patented a global retail banking pricing algorithm & platform.
I use this experience to help clients, and colleagues solve problems and capture opportunities from strategy to execution to deliver impactful results.
I am business oriented and will help you to turn ideas into reality, breaking complex scenarios into components that can be consumed and realised to deliver the positive outcomes that your organisation needs.
Available for contract / augmentation or data strategy, leadership and management roles immediately.
Rates determined by requirements and length / style of contract.
Education
University of Central Lancashire 1997
BA Hons Marketing
2:1 (Upper Second Class with Honours) | Dissertation: "BT Business Choices – Relationship Marketing Within a Restricted Marketplace" | Focus Areas: Database Relationship Marketing, Marketing Strategy, PR, Marketing Law, Marketing Accounting, Market Research & Data Analytics | Activities: Football
Work & Experience
Nexer Enterprise Applications 01/04/2025 - 07/24/2025
Head of Data & AI
Hired into an investment role to investigate the potential for a Data, Analytics & AI consulting practice to support the core business of Microsoft Dynamics 365. • Client Advisory: Led end-to-end lifecycle from strategic roadmaps to board/influencer level workshops and development of go-to-market propositions to data and AI driven solutions, including several tailored data and AI strategies for key clients in different industries and states of current capability / maturity. • Responsible Data & AI Strategy and Culture: Led, coached, and mentored teams, including global AI hackathon initiatives to drive data and AI culture change fostering innovation and the development of innovative AI solutions. Contributed to training and community engagement, promoting data literacy and collaboration. • Business Development: Played key roles in Sales & Marketing team initiatives, focusing on CRM systems review, improvement planning, and data management to generate end-to-end sales insights and drive leading practice.
GMJ Enterprises Ltd 07/02/2024
Managing Director
• Strategic Advisory: Providing C-suite guidance on data strategies, operating models, and generative AI implementation across multiple industry verticals • Solution Architecture: Designing cloud-enabled data platforms, business analytics frameworks, and change management programmes • Transformation Leadership: Translating complex strategic initiatives into executable components, supporting delivery of measurable business outcomes for clients • Practice Areas: Operating models, data strategies, data platforms, generative AI, business analytics, solution architecture, cloud computing, and marketing
PwC UK 05/02/2023 - 06/30/2025
Senior Director Data & Analytics
Hired to build and lead high-performing consulting practice focused on cloud-enabled data & analytics solutions. • Revenue Growth: Collaborated across PwC UK and remote delivery centres to drive £60m+ new revenue through successful business development, high-quality proposals (RFX and direct), and strategic client engagement • Practice Development: Led development and delivery of cloud-based data & analytics propositions including Customer 360, Intelligent Stores, Lakehouses, Microsoft Fabric, and Data Fabric solutions • C-Suite Advisory: Provided strategic guidance to executives on technology choices, data operating models, and governance frameworks to drive data-driven decision-making • Client Impact: Supported delivery teams in achieving cost savings through process optimisation, revenue growth via data & analytics initiatives, and risk mitigation through robust governance frameworks • Partnership Strategy: Cultivated relationships with leading technology providers (Google, Microsoft, AWS) to leverage cutting-edge data & AI advancements and identify new revenue opportunities • Key Clients: Deutsche Bank, Coca-Cola EP, Haleon, Unilever, and Boots
GFT 01/04/2022 - 04/28/2023
Associate Director in Value Creation
Contract role scaling consulting team and developing data-driven transformation solutions for global banking clients. • Team Scaling: Grew consulting team from 3 to 25 FTE within 9 months to meet rapidly growing market demand for application development and cloud transformation solutions • Service Innovation: Developed and launched 12 new service propositions, winning 3 of 4 major bids to deploy entire team into global banking programmes • Revenue Generation: Increased monthly revenue by £760k through successful business development and strategic client engagement • Operational Excellence: Redesigned and implemented risk and QA frameworks to mitigate operational and reputational risks across all client engagements • Centre of Excellence: Established CoE for Cloud Migration and Controls within Deutsche Bank's Investment Bank GCP Migration programme • Business Development: Enhanced revenue capabilities through comprehensive marketing and sales strategy development, including branding, web content, and management reporting
Rockborne 04/07/2025 - 10/31/2025
Founding Partner
Co-founder and Partner at specialist Data & Analytics consultancy, focusing on organisational architecture and capability development. • Talent Management: Oversaw talent acquisition, onboarding, development, education, coaching, and mentoring of specialist consultants • Curriculum Development: Designed and delivered comprehensive education programmes for Data Engineers, Data Scientists, and Data Analysts for independent and corporate environments • Revenue Strategy: Drove revenue generation through development and implementation of branding, web, content, sales, and marketing strategies • Governance: Participated in board meetings, fulfilled management duties, and prepared regular strategic and operational reports • Operational Infrastructure: Designed high-functioning office and educational facility, including equipment procurement, software configuration, and CRM operations implementation
IBM 07/01/2013 - 04/02/2021
Senior Data & AI Leader
Progressive leadership roles spanning Associate Partner to Global Integrated Account Data & AI Leader, delivering enterprise-scale data and AI transformations across multiple industries and geographies. • Revenue & Growth: Scaled annual revenues from £800k to £100m+ across multiple years, leading pan-European teams of 4-30 professionals delivering projects valued £75k-£100m • Multi-Region Enterprise Data & AI Transformation: Spearheaded AI-driven digital transformation for 300,000+ employee organisation (Walgreens Boots Alliance); delivered multi-domain solutions across marketing automation, sales, service, property, supply chain optimisation, finance modernisation and HR automation • Cost Optimisation: Delivered £30m cost reduction for major client through strategic analytics implementation and operational efficiency programmes • Technical Architecture: Led hybrid cloud migration activities from legacy systems to strategic IBM and Azure platforms, integrating IBM Watson Data Platform, ML frameworks, and cognitive analytics across retail, banking, CPG, travel, logistics and media sectors • C-Suite Engagement: Conducted executive briefings and strategy workshops aligning data, analytics, and AI initiatives with business objectives for major enterprises including HSBC, Nationwide, Walgreens, Boots, Walgreens Boots Alliance, Nespresso, Nestlé, H&M, Electrolux, BAT, Sandvik, Maersk, Vodafone, BT, Time Magazine, TalkTalk, Experian, Equifax, Yodel and IKEA • Solution Delivery: Architected and delivered Customer 360 platforms, fraud prevention systems, regulatory compliance solutions (Tobacco Product Directive), anti-money laundering frameworks, and IoT decision engines • Market Expansion: Built and led high-performing consulting teams across UK, France, Spain, Italy, Switzerland, Germany, BeNeLux and the Nordics consistently meeting or exceeding performance targets
Accenture 11/03/2010 - 06/30/2013
Senior Manager, Accenture Analytics
Focused on helping Financial Services, Telecommunications, Media and Insurance clients compete on analytics. • Leadership Recognition: Selected for UKI Leadership Group 2013, resulting in MD role offer prior to IBM headhunting • Client Transformation: Led analytics transformations across multiple sectors including customer management strategy, marketing operating model implementation, and enterprise analytics capability assessments • Service Innovation: Designed Analytics as a Service and Managed Service Analytics solutions for marketing, credit & collections, and fraud prevention • Specialised Solutions: Delivered elite athlete competition performance improvement solutions, telematics service designs, and telecoms network optimisation services • Strategic Consulting: Conducted enterprise analytics opportunity assessments, data monetisation strategies, and churn investigation programmes
Experian Integrated Marketing 10/01/2007 - 07/30/2010
Director of Analytics
Leading and developing analytics practice to record results with responsibility for 35-50 FTE. • Practice Leadership: Led analytics practice achieving record performance results whilst managing, developing and mentoring 35-50 professionals • Business Development: Pitched, won, and delivered consultancy-led sales opportunities with new and existing client businesses, supporting software, data and consulting sales cycles • Transformation Programmes: Led business improvement and change programmes delivering enhanced customer experiences across client base • Framework Development: Designed and delivered analytical frameworks, operating models, and tailored deployment solutions • Thought Leadership: Developed client engagements focusing on customer value management, data-driven marketing, closed-loop marketing automation, and insight deployment • Major Clients: BSkyB (Marketing Analytics Operating Model Transformation), eBay (Global Marketing Performance Programme), Skype (Marketing Effectiveness Analytics), Barclays (HNW Wealth Management Targeting), Homeserve (Marketing Optimisation), Prudential Asia (Marketing Analytics Managed Service)
Amdocs Consulting 09/04/2006 - 10/31/2007
Consulting Manager
Developing and leading client engagements with thought leadership on customer management and marketing automation. • Business Impact: Led definition of Customer Value Management Diagnostic driving $1bn pipeline and £150m sales in year one • Complex Programme Delivery: Served as lead consultant and PM for Vodafone Spain CRM Upgrade Programme and Virgin Media Business Transformation Programme • International Consulting: Coached and advised on Telmex Segmentation Programme (Mexico), UVerse launch (USA), and BT Business Transformation • Revenue Achievement: Delivered £7.5m sales in first year through relationship and delivery selling • Team Development: Built and managed analytics teams across 5 countries, supporting complex transformation initiatives
dunnhumby 10/01/2002 - 08/31/2006
UK Customer Engagement Operations Director
Management and Customer Relevance Marketing Consultancy across Strategy, Data, Platforms, Process and People. • Team Leadership: Led, built and managed 110 multi-disciplinary professionals delivering Global Strategic and Operational Segmentation for Vodafone across Group and 15 operating companies • Enterprise Solutions: Served as Enterprise Solution Architect for 'dunnhumby in a box' programme and subsequent deployments at Tesco • Revenue Performance: Achieved £3.5m annual sales and revenue delivery whilst supporting major client transformations • Major Programmes: Led consultant roles for Clear Channel Entertainment European CRM programme and Tesco Personal Finance EDW, Analytics and CRM improvements • Method Development: Defined and supported dunnhumby methodology for Strategic and Operational segmentation, incorporating customer value and market research