Vejay

Vejay

vejayvyas@icloud.com

About Me

I’m a dreamer, a curious mind, and yes, sometimes a disruptive thinker. With over 25 years in design leadership, I’ve been driven by one goal: reimagining what brand experience can really be. I don’t follow the status quo, I challenge it, shape it, and bring fresh ideas to life across digital and physical worlds where creativity meets ambition.

From leading multidisciplinary teams across Europe, the Middle East, the US and Asia to partnering with visionary global brands, I’ve crafted experiences that inspire, engage and endure. Whether it’s a retail environment, a brand identity, a digital campaign or the intersection of all three, I believe design has the power to move people and move business.

My strength? Turning strategy into craft; bridging creativity with commercial impact. With a curious mindset and relentless drive to explore, I unlock new possibilities that resonate on a global stage.

Education

Massachusetts Institute of Technology, Boston 2019

Executive Program in Human-Computer Interaction for User Experience Design

Kingston University 1993

Graphic Design

Skills/ Technologies

Creative Leadership & Team Management Cross-discipline Collaboration (design, strategy, production) Visual Identity Development & Brand Systems Experiential & Retail Environment Design Immersive Experience Creation & Narrative Design Digital & Physical Brand Integration Multi-channel Campaign Development (print, digital, spatial) Strategic Thinking & Brand Evolution Innovation Mindset & Disruptive Creativity Insight & Behaviour-Driven Design Global Project Management across Europe, Middle East, US & Asia Hands-on Design Execution & Oversight Mentorship & Talent Development Client-side & Agency-side Experience Change Management & Re-positioning brands Commercially-focused Design Outcomes Adaptability & Cultural Agility Human Centric Design & Emotional Connection Luxury & Lifestyle Brand Experience

Certifications

2024

Gold Award for DP World Burj Khalifa Brand Activation

2017

POPAI Bronze Award for Microsoft Retail Display

2016

Best International Store Design of the Year for Level Kids in Dubai, UAE

2008

Retail Week Award

Highly Commended for Homesense - Best Out of Town Store
2024

EX Awards Silver Finalist for Best Multicultural Event Program

Starbucks, the launch at Dubai’s Museum of the Future was an immersive celebration of Arabic coffee culture — where tradition met innovation through flavor, music, dance, and storytelling.
2024

Bronze win at The Drum Awards for Experiential in the Product Launch category

Starbucks, the launch at Dubai’s Museum of the Future was an immersive celebration of Arabic coffee culture