TomTudor
About Me
Education
London Metropolitan Unviversity
MA
Reading University
BSc (Hons)
Investment Appraisal (land Management)
Work & Experience
Dare Mighty Things 06/01/2024
Fractional CMO
• Create and implement strategic marketing and brand solutions for high-growth businesses. • Solving complex commercial challenges with strategic, data driven creativity.
Mudita Sports (GOAL™) 10/01/2024
Non-Executive Director
• Alignment of brand – engagement and communications strategy to refocus business narrative • Platform evolution – from a language EdTech tool into a multi-subject global fan engagement platform, combining sports, education, and community.
Flying Forest 09/01/2024 - 08/01/2025
Board Advisor (Marketing & Communications)
Flying Forest – Board Advisor (Marketing & Communications) September 2024 – August 2025 • Develop brand and market positioning, crafting narratives and thought leadership on green fuel technologies to establish a leading position in the emerging biomass to green-fuels sector • Draft investor and stakeholder communications including presentations, press releases and digital assets to secure £25M in funding, partnerships and regulatory support
Ekiva 06/01/2023 - 05/31/2024
EVP Brand, Marketing & Media
• Brand Strategy & Market Positioning: Developed and executed comprehensive brand and marketing strategies for Ekiva’s AI/ML-driven O-RAN 5G services • Revenue & Investment Growth: Secured $32M in seed funding by crafting high-impact investor narratives, pitch decks, and presentations • Go-to-Market Strategy & Commercial Execution: Led the development of “Go-to-Market” and “Market Readiness Assessment” frameworks, aligning with business expansion • Marketing Leadership & Industry Influence: Provided strategic insights into market positioning, digital marketing, and commercial branding, establishing Ekiva as a disruptor in the XaaS space
Arq Inc. NASDAQ 03/01/2017 - 06/30/2023
Head of Brand, Communications & Sustainability
• Led Arq’s rebranding strategy (formerly Hendricks Resources), securing over $280M in government funding (USDA) and equity from PE/VC and institutional investors • Directed communication strategies for internal & external stakeholder management, including investor relations, social media leading to a successful merger with a NASDAQ-listed company • Spearheaded sustainability initiatives, collaborating with global partners to deliver lifecycle analysis for sustainable products, positioning Arq as a leader in environmental technology • Increased brand recognition in the renewables, energy, and natural resources industries, driving sector-wide interest and partnerships with energy producers, traders and buyers
PCCW Global (Hong Kong Telecom) 01/01/2016 - 12/31/2016
VP Brand and Marketing Strategy
• Managed the global brand and cultural integration following multiple acquisitions, overseeing products, marketing plans, and brand identities for teams in Hong Kong, UK, Europe, and the USA • Oversaw the user interface and user experience (UI/UX) design for a new B2B wholesale software-defined network (SDN) platform which has subsequently been integrated into Console Connect • Delivered structured digital strategies to support communications, cybersecurity, and media service transformations for PCCW’s expanding portfolio
Liquid Intelligent Technologies 01/01/2013 - 10/31/2015
Group Chief Marketing Officer
• Managed a team of 12 direct reports with a $4.5M marketing budget, driving year-on-year growth across retail, enterprise, and wholesale markets in Africa • Rebranded six distressed companies acquired by Liquid Telecom, positioning them as the foremost high-speed fibre network provider in Africa, including Kenya Data Networks, RwandaTel and Infocom • Led cross-functional collaborations in six African countries, launching fibre-to-the-home and IP TV media products, winning multiple industry awards for product rollouts and growth initiatives
Vodacom Group (Vodafone) 09/01/2005 - 12/31/2012
Marketing Director
• Managed a $3M marketing budget and led teams across Europe and Africa, developing strategic marketing plans for the wholesale, carrier and B2B enterprise telecommunication markets • Supported the $700M acquisition of Gateway Communications by Vodacom SA, spearheading product rollout strategies for cellular backhaul, VSAT, broadband, and cybersecurity solutions • Mentored and managed a team of 9 marketing managers, collaborating with external PR, advertising and marketing design agencies across Europe and Africa to drive growth in new and existing markets