About Me
Senior B2B marketing strategist with 20+ years’ experience delivering integrated, insight-led demand generation campaigns in complex, technical environments. Proven at translating specialist subject matter, including data, technology and AI-driven proposition, into compelling, audience-first narratives that drive engagement, pipeline and revenue growth. Highly experienced in content marketing, LinkedIn-led B2B campaigns and end-to-end campaign ownership, from strategy and messaging through to activation and performance optimisation. A collaborative, commercially minded marketer who works closely with Product, Sales and subject-matter experts to turn thought leadership into measurable business impact.
Education
Middlesex University 1993
BA Hons
Work & Experience
Mai - Designing Intelligent Futures 07/01/2025
Marketing Director
Provision of strategic marketing leadership for an AI services consultancy start-up focused on intelligent, responsible, enterprise-ready solutions. Key Contributions Advise on B2B positioning, GTM strategy and service design for AI-enabled and agent-based services. Shape and create commercial narratives for enterprise and regulated buyers focussed on value, governance, and adoption. Support and creation of development of AI propositions aligned to scalable service models. Apply GTM insights directly into enterprise roles across regulated industries for AI.
Portfolio
