Work & Experience
Brand Frank UK 04/01/2024
Director
I craft and refine transformative brand, marketing strategies and campaigns focusing on creative omnichannel communications and fortifying insightful value propositions across industry from Hospitality / Fine Dining, Government, Beauty and Finance -- through to Defence! I also consult on complex, high value bids for defence, government and private sector contracts. Responding to RFPs, pre-qualification questionnaires (PQQs) and invitations to tender (ITTs). Delivery of solution design and persuasive proposals that address client needs and technical requirements. Projects include: 📣 Campaigns at Office for Veterans’ Affairs - MOD. Ministerial communications and campaigns for UK government 📝 Bids: Solutions Architecture and Proposal writing: Building prospective business needs into compelling and winning solutions for marketing, recruitment, social value and LIS; value proposition development and writing for competitive bid responses. Supporting RFPs, PQQs, ITT through to attending dialogue. Experienced in storyboarding sessions, participating in key review meetings, red teams and final document review, content sign-off, and document production. Deep understanding of government and defence procurement processes 🚀 Agora Symi: Launched a brand new fine dining restaurant in Greece, Agora Symi, overseeing full concept to execution, including strategic design, media, CX and PR. Brand Refresh: elevating a loved property to an elegant holiday destination. From audience segmentation, marketing strategy, website design and build to launch. 🎯 Effectiveness: I build a solid platform for both short and long term effectiveness, bringing together trusted recruitment measures and marketing gold. My niche! In short, I turn ambitious ideas into compelling realities.
Capita 08/01/2022 - 03/29/2024
Solution Architect Strategic Bids - Employer Brand Marketing Director
My role focused on solution development and design of the marketing and employer brand strategy for a high profile / high value bid proposal. Translating a valued clients business needs into a compelling and technically sound solution. Applying strong commercial acumen, persuasive writing and technical expertise to develop the winning proposal. Defined the overall vision and strategy for marketing solution, including the technology stack and deployment models. Executed in-depth requirement analysis on customer requests (RFP/RFI) translating into precise, future proofed creative proposals. Evaluated the technical and financial feasibility of proposed solutions, identifying risks and defining robust mitigation strategies Contributed to the commercial aspects of the proposal to produce cost and effort estimates. Authored the marketing sections of the bid proposal, articulating the solution clearly, confidently and persuasively. Developed and demonstrated a Proof of Concept in relevant scenarios to validate solution designs and inspire client confidence in capabilities. Identified and selected the most suitable marketing technology platforms and tools to meet project goals utilising expertise of digital marketing technologies, platforms, integration strategies (APIs) and cloud platforms including system integration and security protocols. Ensured seamless integration and interoperability between different marketing technologies, such as CRM, marketing automation, measurement and analytics platforms. Acted as subject matter expert in client meetings, competitive dialogue and workshops, presenting complex concepts simply to diverse audiences. Coordinated and collaborated with various internal teams ensuring a cohesive bid response, praised for clarity and strategic approach. Navigated conflicting demands from a diverse consortium ranging from technical teams to C-level executives and senior government officials.
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