Work & Experience
Transform UK 02/17/2025 - 09/23/2025
Senior Content and UX Designer
• Restructured complex forms and flows, improving clarity and completion rates • Applied GDS and WCAG standards so services were inclusive and compliant from the start • Created tone of voice and style materials to drive consistency across services • Set up peer review and coaching for content designers, improving consistency and delivery speed across squads. • Mapped authoring and approvals with product, design and engineering, so changes shipped with clear acceptance criteria and traceable sign off. • Introduced AI research and prototyping methods that cut design time by up to 30 percent • Partnered with product, design and engineering to ship changes with clear acceptance criteria
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