emma.hobbins1@gmail.com
Work & Experience
PMS International 06/23/2025 - 08/25/2025
Creative Designer – Packaging & Concept Development
As part of the in-house creative team at PMS International, I design innovative packaging and visual identities for a wide range of products, with a special focus on toys, plush, and licensed character-based lines. 🧸 Key responsibilities include: ● Creating aspirational and retail-ready packaging designs for toys and licensed products ● Developing original character-based visual concepts for product ranges ● Producing graphics and layouts for print, POS, advertising, and digital ● Supporting product development with artworking, brand guardianship, and asset management ● Collaborating with marketing and product teams to align creative with commercial goals ● This role allows me to combine illustration, packaging structure, branding, and storytelling to bring playful and engaging products to market — from initial concept through to shelf-ready design.
Miller Insurance (B2B) 12/12/2024 - 03/12/2025
Brand Designer
● Supported the brand transition and rollout across digital and print channels. ● Designed business brochures, contact cards, pull-up banners, and flyers, ensuring brand consistency. ● Worked within strict base-grid and brand guidelines to maintain visual coherence. ● Collaborated with a team of four designers, providing support and sharing creative input. ● Managed and prioritized workloads using Monday.com for project organization. ● Delivered high-quality B2B marketing collateral aligned with the company’s branding strategy.
GRIDSERVE (B2B / B2C) 06/22/2022 - 09/30/2024
Senior Designer/Brand Guardian
● To ensure that all GRIDSERVE materials strictly adhered to visual identity guidelines, reinforcing brand consistency across multiple platforms. ● I took ownership of the GRIDSERVE brand, driving consistency and coherence across all assets while actively collaborating with stakeholders, including printers. ● I managed and led the design of print and digital advertising campaigns, directly enhancing customer acquisition and retention efforts, while signing off proofs for print. ● I also successfully managed multiple high-priority projects in a fast-paced environment, delivering brand-criticalinitiatives on time through strong project management and OKR strategies. ● Actively participated in brainstorming sessions, spearheading new brand concepts, and designing sponsored advertising campaigns to boost online engagement and drive digital sales.
Bluestone Mortgages (B2B) 11/11/2021 - 04/13/2022
Digital Marketing Designer
● At Bluestone I directed brand strategy and assets, ensuring consistent application across all design collateral and marketing materials. ● I developed design collateral, storyboarded, and produced videos for social media, significantly boosting online engagement and brand visibility. ● Also, I supported stakeholders by providing internal brand assets and upholding brand standards across all platforms. ● I designed all print collateral for events and trained marketing team members in essential Adobe Photoshop skills to help carry the load on smaller projects like banners. ● I efficiently managed multiple projects, overseeing creative file organization to guarantee the timely delivery of high-quality designs.
Orbus Software (B2B) 02/06/2025 - 11/08/2021
Senior Graphic Designer
● I delivered high-quality designs under tight deadlines, supporting business initiatives effectively. ● I improved the Orbus Software brand, including product branding for iServer and iServer365, ensuring brand consistency. ● I designed weekly B2B resources, generating and maintaining strong sales leads. ● I developed impactful PowerPoint presentations for upper management, ensuring clear communication of strategic goals.
Olympic Holidays 01/01/2019 - 01/01/2020
Creative Executive
● I designed holiday brochures for Olympic Holidays, which included the pagination layout. ● I lead the execution of the creative elements in various marketing activities. ● Partner with the broader marketing team to support new product launches, improve communication strategies, and drive customer engagement initiatives. ● I designed and developed the weekly email newsletters, along with creating press advertisements for Travel Weekly, TTG, and Travel Bulletin magazines. ● I had to collaborate closely with the Marketing and Sales Director, on many print projects.
Medialab Group (B2C) 07/21/2017 - 11/16/2018
Middleweight Designer
● Occasionally I had to create microsites, landing pages, thank you pages, and emails for our charity clients. ● I utilized Google Analytics and other pixel-based tracking tools to measure creative performance. ● I launched video formats and Canvas ads, resulting in significant improvements in click-through and conversion rates. ● Designed and developed advertisements for various social media platforms. ● I created digital media ads, including web banners, animated GIFs, HTML5 banners, and video animations using Adobe After Effects. ● Collaborate with the marketing department on a variety of internal tasks, including print, video, and photo editing.
MailOnline / DMG Media (B2C) 11/05/2015 - 07/13/2017
Commercial Designer
● Oversee campaign briefs from inception to completion for premium clients. ● Conceptualise and create mock-ups for campaign ideas and visions to present to clients. ● Design various digital advertising formats, including skins, billboards, interstitials, interscrollers, and mood skins. ● Coordinate with multiple clients and maintain high standards of work while adhering to tight deadlines. ● Create rich media templates using Celtra ad-building software such as Celtra.. ● Design and develop email campaigns in collaboration with project managers. ● Create hub pages and competition pages.
Get in Touch
To find out more about this candidate, please contact GenX Talent: