emma.hobbins1@gmail.com
About Me
I specialise as an in-house designer with the capability of doing agency creative work and campaigns, taking full ownership of brands, managing campaigns, and executing creative work.
I have over 8 years of experience across both B2B and B2C sectors, with a particular focus on corporate environments. My portfolio is diverse, spanning multiple industries and campaign types and touch points, which demonstrates my flexibility and ability to hit the ground running in any setting.
Skills include but are not limited to:
- Highly skilled in-house designer with over 8 years of experience in the B2B and B2C sectors
- Adobe software (InDesign, Illustrator, After Effects, and Photoshop).
- Print and digital experience, including large-scale print (signage, digital screens, billboards, ebooks, flyers, brochures, presentations, social media banners)
- Project management and stakeholder collaboration (all levels)
- Qualified in AI design
- Brand guardianship
Education
D&AD 2023
Art Direction for Brand Communication
Learn that the same co-evolution in nature exists in creativity Know that luck, life and laziness inspire originality Accept that imperfection can be perfect and how small details make imagery memorable Be able to create memorable work for an audience caught in media crossfire Use creativity to develop well-rounded projects with multiple paths to engage and entertain your audienceActivities and societies: Learn that the same co-evolution in nature exists in creativity Know that luck, life and laziness inspire originality Accept that imperfection can be perfect and how small details make imagery memorable Be able to create memorable work for an audience caught in media crossfire Use creativity to develop well-rounded projects with multiple paths to engage and entertain your audience… Mark Bonner will teach that creativity needs to work harder than ever to catch our audience's attention. This course will provide you with tips and techniques to do this. During this workshop, you'll learn how to tune the frequency of your ideas through their execution.
CGMA | Graphics Master Academy CGMA | Graphics Master Academy 2023
The AI Advantage: The Future of Art Direction and AI
Activities and societies: Exploring AI design and art direction and its use for brands and businesses, including: Deli-E, Stable Diffusion (Automatic 1111), Comfy UI Colab, Kaiber, MidJourney and building your own AI model for a consistent look and feel. Activities and societies: Exploring AI design and art direction and its use for brands and businesses, including: Deli-E, Stable Diffusion (Automatic 1111), Comfy UI Colab, Kaiber, MidJourney and building your own AI model for a consistent look and feel. I recently completed an immersive 10-week course focused on AI, Direction, and the integration of design with Chat GPT/POE to enhance creative ideation. The program delved deep into the synergy between AI and design, equipping me with valuable insights into adapting creative briefs for campaigns. Throughout the course, I explored AI design and art direction, emphasising their applications for brands and businesses. Notable modules included in-depth sessions on Deli-E, Stable Diffusion (Automatic 1111), Comfy UI Colab, Kaiber, and MidJourney. Excited to leverage this cutting-edge knowledge to drive innovation and elevate creative outcomes for future projects.
Work & Experience
PMS International 06/23/2025 - 08/25/2025
Creative Designer – Packaging & Concept Development
As part of the in-house creative team at PMS International, I design innovative packaging and visual identities for a wide range of products, with a special focus on toys, plush, and licensed character-based lines. 🧸 Key responsibilities include: ● Creating aspirational and retail-ready packaging designs for toys and licensed products ● Developing original character-based visual concepts for product ranges ● Producing graphics and layouts for print, POS, advertising, and digital ● Supporting product development with artworking, brand guardianship, and asset management ● Collaborating with marketing and product teams to align creative with commercial goals ● This role allows me to combine illustration, packaging structure, branding, and storytelling to bring playful and engaging products to market — from initial concept through to shelf-ready design.
Miller Insurance (B2B) 12/12/2024 - 03/12/2025
Brand Designer
● Supported the brand transition and rollout across digital and print channels. ● Designed business brochures, contact cards, pull-up banners, and flyers, ensuring brand consistency. ● Worked within strict base-grid and brand guidelines to maintain visual coherence. ● Collaborated with a team of four designers, providing support and sharing creative input. ● Managed and prioritized workloads using Monday.com for project organization. ● Delivered high-quality B2B marketing collateral aligned with the company’s branding strategy.
GRIDSERVE (B2B / B2C) 06/22/2022 - 09/30/2024
Senior Designer/Brand Guardian
● To ensure that all GRIDSERVE materials strictly adhered to visual identity guidelines, reinforcing brand consistency across multiple platforms. ● I took ownership of the GRIDSERVE brand, driving consistency and coherence across all assets while actively collaborating with stakeholders, including printers. ● I managed and led the design of print and digital advertising campaigns, directly enhancing customer acquisition and retention efforts, while signing off proofs for print. ● I also successfully managed multiple high-priority projects in a fast-paced environment, delivering brand-criticalinitiatives on time through strong project management and OKR strategies. ● Actively participated in brainstorming sessions, spearheading new brand concepts, and designing sponsored advertising campaigns to boost online engagement and drive digital sales.
Bluestone Mortgages (B2B) 11/11/2021 - 04/13/2022
Digital Marketing Designer
● At Bluestone I directed brand strategy and assets, ensuring consistent application across all design collateral and marketing materials. ● I developed design collateral, storyboarded, and produced videos for social media, significantly boosting online engagement and brand visibility. ● Also, I supported stakeholders by providing internal brand assets and upholding brand standards across all platforms. ● I designed all print collateral for events and trained marketing team members in essential Adobe Photoshop skills to help carry the load on smaller projects like banners. ● I efficiently managed multiple projects, overseeing creative file organization to guarantee the timely delivery of high-quality designs.
Orbus Software (B2B) 02/06/2025 - 11/08/2021
Senior Graphic Designer
● I delivered high-quality designs under tight deadlines, supporting business initiatives effectively. ● I improved the Orbus Software brand, including product branding for iServer and iServer365, ensuring brand consistency. ● I designed weekly B2B resources, generating and maintaining strong sales leads. ● I developed impactful PowerPoint presentations for upper management, ensuring clear communication of strategic goals.
Olympic Holidays 01/01/2019 - 01/01/2020
Creative Executive
● I designed holiday brochures for Olympic Holidays, which included the pagination layout. ● I lead the execution of the creative elements in various marketing activities. ● Partner with the broader marketing team to support new product launches, improve communication strategies, and drive customer engagement initiatives. ● I designed and developed the weekly email newsletters, along with creating press advertisements for Travel Weekly, TTG, and Travel Bulletin magazines. ● I had to collaborate closely with the Marketing and Sales Director, on many print projects.
Medialab Group (B2C) 07/21/2017 - 11/16/2018
Middleweight Designer
● Occasionally I had to create microsites, landing pages, thank you pages, and emails for our charity clients. ● I utilized Google Analytics and other pixel-based tracking tools to measure creative performance. ● I launched video formats and Canvas ads, resulting in significant improvements in click-through and conversion rates. ● Designed and developed advertisements for various social media platforms. ● I created digital media ads, including web banners, animated GIFs, HTML5 banners, and video animations using Adobe After Effects. ● Collaborate with the marketing department on a variety of internal tasks, including print, video, and photo editing.
MailOnline / DMG Media (B2C) 11/05/2015 - 07/13/2017
Commercial Designer
● Oversee campaign briefs from inception to completion for premium clients. ● Conceptualise and create mock-ups for campaign ideas and visions to present to clients. ● Design various digital advertising formats, including skins, billboards, interstitials, interscrollers, and mood skins. ● Coordinate with multiple clients and maintain high standards of work while adhering to tight deadlines. ● Create rich media templates using Celtra ad-building software such as Celtra.. ● Design and develop email campaigns in collaboration with project managers. ● Create hub pages and competition pages.