Ed Spooner
About Me
Senior Storage GTM Specialist with 19 years of experience transforming sales strategy into high-growth engines. Proven track record designing channel strategies, optimizing sales processes, and translating business objectives into executable field motions that deliver measurable results. Deep expertise in partner ecosystem development, install base monetization, and business model transformation. Helped architect UKIMEA’s rise to HPE’s #1 performing global geography for Data Solutions (114% budget) through strategic framework design, data-driven territory optimization, and cross-functional collaboration with sales leadership.
Father of 5, ex GB Rower and Henley Royal Regatta winner, extreme sports enthusiast.
Education
University of Plymouth 1999
BSc Earth Science
Science degree, plus I too 2 first year Business Management modules from the University of Plymouth Businesss School.
Work & Experience
Hewlett Packard Enterprise 01/01/2025 - 11/28/2025
UKIMEA Data Services & Solutions Business Manager - Distribution & Africa Lead
Developed and executed GTM strategy for $138M distributor-led business across HPE's 10 largest UKIMEA storage distributors, spanning UKI, UAE, Saudi Arabia, and South Africa.
Hewlett Packard Enterprise 07/03/2023 - 12/31/2024
UKIMEA Data Services & Solutions Business Manager - Install Base Development Lead
Designed and deployed GTM strategy for £200M install base refresh opportunity across 3,000 enterprise assets, working with 7 country sales leaders.
Hewlett Packard Enterprise 07/01/2022 - 06/30/2023
UKIMEA Data Services & Solutions Business Manager - Storage as a Service Subscription GTM Lead
Spearheaded the GTM launch for Storage aaS Subscriptions, driving shift from CapEx to ARR.
Hewlett Packard Enterprise 10/01/2012 - 06/30/2022
EMEA Business Manager - Storage Supplies
Managed $75M business across UKI, BENL, Central Europe, and Middle East, responsible for strategy development, partner management, and field sales enablement.