About Me
Commercial Operations and sales leader with 20+ yrs experience in Sales Development, Sales, Marketing and Revenue Operations. Last decade spent in Life Sciences SaaS, eClinical vendors, CRO and pharma adjacent tech. Seeking a Sr. Director / VP-level role in RevOps where I can turn complex GTM challenges into scalable, data driven growth. Open to full-time, or fractional roles (tessarai.io).
Education
University of York, UK 1986 - 1989
BSc (hons) 2:1 Psychology - Major: Experimental Design & Statistics - First-Class
Work & Experience
Greenphire 06/06/2022 - 08/31/2025
Sr. Manager, Sales Development
At Greenphire LLC (now Suvoda), I played a pivotal role in revolutionizing our sales development strategy. By implementing a two-stage GTM sales motion, I significantly improved MQL to SQL conversion rates, driving revenue growth. I successfully recruited and onboarded a global SDR team, leading to record-breaking performance in Q2 2025. My collaboration with the Commercial Team enhanced overall team performance and maximized top-of-funnel opportunities.
THREAD Research 04/18/2022 - 09/01/2022
Sr. Manager, Sales Operations
At THREAD, I played a pivotal role in the Revenue Operations team, serving as the global SalesOps Lead. My primary focus was to align the Sales and Marketing go-to-market strategies, ensuring a cohesive customer journey. I led a significant project to merge Salesforce instances from newly acquired businesses, facilitating smoother operations and collaboration across teams.
Anju Software 11/03/2025 - 04/15/2022
Director of Global Sales Operations
Internally promoted to global RevOps role, launching this new discipline reporting directly to the CRO. Focused on fixing CRM and data clean up (result of over-customization and low-adoption). Recruited a full-time Salesforce Admin, built a product style roadmap for Salesforce designed to deliver on business objectives (adoption, data health and revenue impact), supported by leadership team. Core responsibilities included preparing board-ready presentations and supporting weekly forecast calls with clean, decision-grade data, supported by Salesforce exec/manager dashboards.
OmniComm Systems (acquired by Anju Software) 01/08/2018 - 11/25/2019
Sales Development Manager
In my role at Anju Software, I focused on generating new-logo pipelines and establishing early RevOps foundations for eClinical solutions. I successfully opened greenfield territories and created a scalable SDR playbook, which significantly improved operational efficiency. My collaboration with Product & Marketing ensured our messaging addressed key trial-operations challenges, leading to enhanced engagement and growth.
ERT (now Clario) 05/09/2016 - 12/12/2017
Sales Development Manager
At ERT (now Clario), I led global Sales Development and ran a 10-person SDR team generating top-of-funnel SQOs for the Regional Portfolio Sales teams, hitting target for 6 consecutive quarters. During my time at ERT I trained and developed three team members who stepped up into BD roles.
Portfolio
