About Me
Experienced BA leader driving transformation through systems thinking, building practices, and delivering outcomes that align change to strategic goals. | CX | Leadership | Retail | Technology | Telecoms |
Focused on delivering multi-million pound business transformation programmes within the Retail and Telecoms Sectors. Leading teams delivering change across E-commerce, Services, Customer Support and App based sales and support channels. I have a proven track record of defining, leading and delivering business analysis transformation services, using Traditional, Agile and blended delivery approaches.
Proficient in business analysis, requirements gathering and rationalization, process modelling and re-engineering, writing design specifications, project management & conducting user acceptance testing. Experience in leading teams, stakeholder management, customer advocacy, technical sales and business transformation. Ensures ongoing professional development through regular training and research around industry best practice.
Education
UMIST 1997
BEng Electrical & Electronic Engineering
The UMIST BEng in Electrical & Electronic Engineering (1993–1997) provided a rigorous foundation in mathematics, physics, and circuit theory, progressing to advanced studies in electronics, control, communications, power systems, and microprocessors. Emphasising analytical, computational, and experimental competence, the programme prepared graduates for professional engineering roles and IEE accreditation, reflecting UMIST’s strong industrial links and applied research heritage.
University of Bath 2005
MSc Human Communication & Computing
The MSc Human Communication & Computing (University of Bath, 2005) was an interdisciplinary one-year master’s combining computing, communication theory and human-computer interaction. Core modules taught programming, usability design & evaluation, communication theory, research methodology, collaborative virtual environments and design, emphasising practical usability studies, design deliverables and a major research project, preparing graduates for HCI/UX roles.
Work & Experience
Currys Ltd 11/07/2022 - 06/28/2025
Senior Manager - Business Analysis
Member of the Business Analysis Senior Leadership Team setting the strategic direction and advancement of the Practice. Responsible for leading multiple teams of SBA’s and BA’s, providing a positive and supportive approach to performance management in line with Currys Core values. ➢ Assurance and Delivery of Business Analysis & Business Architecture services into the strategic plan, including the definition of the Charter, Playbook and Skills Capability framework. ➢ Producing options papers exploring different business scenarios and architectural approaches, working with Strategic partners, vendors and the business ➢ Managing project & programme mobilisation based on the appropriate business model & business case ➢ Defining and evaluating impacted business capabilities and business processes within the Currys Business Architecture framework and SIPOC. ➢ Building prioritized delivery roadmaps aligned to the business Values Streams and project benefits case. ➢ Managing the resourcing and recruitment as demand across the various delivery streams varied. ➢ The following delivery streams fell under my remit wrt Business Analysis and Business Architecture services: • Services & Commercial Portfolio (B2C) - PIM, Care Services (Warranty), Mobile Insurance, Repairs & Category Propositions across Services, Mixed Electricals, Gaming & Mobiles (~£10M) • Technology Portfolio - Core Enablement, Tech Hygiene, IT Operations (~8M)
Dyson Ltd 06/10/2019 - 08/01/2022
Senior Manager - Business Analysis
Responsible for leading multiple teams of SBA’s and BA’s delivering Business Analysis Services into providing a positive and supportive approach to performance management in line with Dyson’s Core values. ➢ Assurance and Delivery of Business Analysis services into the strategic plan, including the definition of the Charter, Playbook and Skills Capability framework. ➢ Defining and evaluating impacted business capabilities and business processes within the Dyson Business Architecture framework and SIPOC, hosted on Signavio. ➢ Managing the resourcing and recruitment as demand across the various delivery streams varied. ➢ Enabled ongoing professional development through regular coaching and mentoring of BA’s both within and outside of my reporting line. ➢ The following delivery streams fell under my remit wrt Business Analysis services: • eComm Centre of Excellence – Dyson Digital Channel (~5M) • CRM Centre of Excellence – Dyson Customer Support Channel (~£3M) • Retail IT – Dyson Stores (~£2M) • Global Marketplaces – Marketplaces (e.g. Amazon, Ebay) (~£1M) • Strategic Video Demo - Hero, Bambuser (~£1M) • Connected App Programme – Dyson App supporting Connected Products (~£2M)
Wiggle 08/08/2022 - 11/04/2022
Senior Manager - Business Analysis
• 12-week period supporting a company-wide transformation programme touching Ecommerce, CRM, ERP and Finance (Mis-hire – recruited for a BA manager role, needed a UAT manager)
ARMAX Analysis Consulting : Clients: CTIL, Aria Networks, UKSBS, Vodafone, EE, GOX, Arqiva 10/04/2010 - 03/04/2016
BA & Systems Engineering Consultant
Business Analysis Consultant, proficient in requirements gathering and rationalisation, process modelling and re-engineering, writing design specifications and conducting user acceptance testing. Experienced in change management, leading local and virtual teams, stakeholder management, customer advocacy, technical sales and business transformation. Services Delivered: • Practice management and service definition for Systems Engineering and Business Analysis within projects and programmes. • Workshop Facilitation with internal and external stakeholders up to CXO level. • Senior and Project Stakeholder management • Requirements Elicitation and Documentation (Functional & Non Functional) • Requirements Management & Traceability through to launch • Process and systems modelling, including AS-IS, TO-BE and Gap analysis • Business Change Management and Impact Assessment • Tender Management, including producing the RFI/RFQ/RFP specs and assessing submissions • UX design and setup of collaboration spaces
Lucent Technologies & Alcatel-Lucent 08/11/1997 - 10/04/2010
BA & Systems Engineering Specialist
IT Operations – Senior BA • Specialising in business processes and logistics around order flows for Alcatel-Lucent Software and software licence orders managed in the regional SAP-ERP systems • Responsible for researching and applying industry best practices, business process modelling/re engineering, documentation & training, business requirements rationalization interfacing with IT business analysts & developers, project managing & conducting user acceptance testing. Parent – Became mother of twins, 12 months Maternity Leave Bids and Proposals – Tender Manager • Tender Manager for Alcatel Lucent’s Enterprise and Residential Femtocell solutions, requiring an in depth understanding of the current market trends, the business case, its commercial value, as well as an overall understanding of the end to end technical solution • Elicited customer requirements and market driven features for the ongoing development of the Alcatel-Lucent wireless solutions • Performed revenue and margin analysis to assess the profitability of the business opportunities and supported the definition of winning technical and commercial/pricing strategies that positively differentiate Alcatel-Lucent from the competition. • Developed high quality RFx responses across multiple technologies including Femtocell, WCDMA, WiMAX, Microwave Backhaul and GSM for opportunities in excess of €30M Wireless and Optical Development (3G & Optical OSS) – Principle Systems Engineer Responsible for defining and deploying requirements strategies, provided resource estimates, defined features and maintaining functional requirements for Wireless and Optical Network Management Systems. • Acted as a Principle Systems Engineer responsible for defining, documenting and managing a common, traceable set of high and low level requirements in DOORS for the element management systems used in the WCDMA and CDMA2000 solutions • Generated and designed performance management reports as part of network assurance analysis for a major UMTS network. This included the selection and manipulation of UMTS performance metrics and KPI’s, highlighting the critical issues requiring attention, communicating the current state of the network to the Executive level and enabling the initiatives required to improve the performance of these 3G UMTS networks to be defined. • Leader of a cross-functional team investigating High Availability OSS solutions. • Knowledge transfer through the co-ordination, development and advocacy of formal training and technical mentoring schemes and initiatives
Portfolio
