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About Me
A skilled, strategic, and energetic C-suite director with over 15 years of experience in growing D2C businesses with particular focus on eCommerce. Customer-oriented and devoted to data, I have a track record of delivering revenue and profit across SMEs, start-ups and scale-ups with yearly turnovers of £10-60M. Highly knowledgeable in every area of the P&L with hands-on expertise in eCommerce, digital marketing, customer service, and operations. Experienced in leading teams based in the UK, Mainland Europe and offshore, across multiple organisational structures such as in-house, remote, or hybrid settings.
Education
Università degli Studi di Torino 2007
Master's degree
Business Administration and Management, General
Università degli Studi di Torino 2005
Bachelor's degree
Business, Management, Marketing, and Related Support Services
Work & Experience
ennovationHUB 11/01/2022 - 03/31/2024
Chief Growth Officer
Led the growth strategy with a goal to triple yearly turnover across North America, UK, Europe, and Australia. Responsible for overseeing the day-to-day operations of the business alongside the CEO, and mentored an international team of 40 across marketing, supply chain, and operations departments.
Vivense UK Ltd 06/01/2021 - 10/31/2022
UK Managing Director, CEO Advisor
Responsible for the full P&L of the UK market, leading a team of 20 across retail, marketing and eCommerce. Supported the CEO in the digital transformation of the global business and partnered with the CTO on comprehensive changes involving UX, UI, backend and ERP integration to facilitate efficient growth.
The Sofa & Chair Company Ltd 01/01/2020 - 05/31/2021
LUXSALE General Manager, Group Head of eCommerce
Managed a luxury furniture eCommerce outlet featuring 2,000 SKUs, leading a team of 4 across marketing, customer services and operations. Led the digital transformation strategy, delivering a comprehensive plan across five different brands, introducing new digital assets and refining the business processes around them.
Storytailers Ltd 06/01/2013 - 12/31/2019
Founder
Kick-started full time my own sandbox company to incubate a plurality of personal projects, then pivoted to a side hustle when returning to full-time employment. Ventures included the full scope development of a premium wine eCommerce platform, managing all aspects from inception to growth.
Hexpress Healthcare Ltd 07/01/2013 - 10/31/2017
Managing Director
Overseen the full P&L and managed the day-to-day business operations of a pan-European online healthcare provider. Planned and executed the customer acquisition plan, covering paid, organic search, and affiliates. Improved retention through CRM strategies, email, and SMS marketing. Led an international team of approximately 60 in-house and 20 remote staff, reported directly to the board.
Portfolio
