bryantison

Bryant Ison
B.william.ison@gmail.com
https://www.linkedin.com/in/bryant-ison/

MARKETING CHANGE AGENT & REVENUE ARCHITECT
I’m currently exploring new executive marketing opportunities — particularly within the beauty, wellness, and consumer health space.

With over a decade of leadership experience across both Fortune 50 brands and high-growth startups, I bring a unique perspective that blends strategic vision with operational agility. I’ve worked on both the client side (leading national marketing at Planet 13) and the agency side (as CMO and Managing Director of the Health & Wellness vertical at SRG, a leading consultancy and advertising agency). This dual-lens has enabled me to understand what drives consumer behavior and brand performance from every angle.

Some highlights from recent roles:

VP of National Marketing at Planet 13:

• Oversaw a $9MM marketing budget across 4 states and 18+ direct reports across eCommerce, retail, creative, and experiential
• Launched major celebrity partnerships with Mike Tyson, Future, and Ric Flair, resulting in over $2MM in projected incremental revenue
• Rebuilt and scaled the entire marketing team post-acquisition to support a $140MM business in a highly regulated industry

CMO / Managing Director at SRG (Sterling-Rice Group):

• Led the agency’s health & wellness vertical, driving $2MM+ in new client revenue and growing existing client business by over $3MM
• Developed and executed SRG’s first CRM and content strategy, resulting in 10+ RFPs in 6 months
  Partnered with major wellness, skincare, and supplement brands to define strategy, positioning, and innovation

Global Brand Lead at PepsiCo:

• Led development and launch of 7UP Lemon Lemon, an $800MM global beverage innovation across 60+ markets

I’m looking for Sr Director or VP Marketing – level roles where I can lead marketing strategy, drive growth, and build high-performing teams—ideally in purpose-driven consumer categories that value innovation, storytelling, and impact.