About Me
I’m a passionate senior executive in global sports media with over 25 years of experience driving commercial growth, strategic partnerships, and audience innovation across rights holders, broadcasters, and content platforms. My career includes leadership roles at RMG, Perform, Volvo Ocean Race, OTF, ITV, Sky Sports, and IMG—blending rights negotiation, content strategy, digital transformation, and operational delivery to grow revenues and engagement.
I specialise in:
• Media rights strategy and global distribution models (B2B, DTC)
• Digital and broadcast innovation across streaming, data, and fan engagement
• Strategic partnerships with broadcasters, sponsors, tech platforms, and brands
• Content-led commercial growth via licensing, affiliate sales, and sponsorship
• Board-level leadership and cross-functional team development across commercial, production, communications, and marketing
Alongside executive leadership roles, I Chair the Board of British Ice Skating and founded AB Apex Advisory in response to inbound demand from rights holders, content platforms, and technology providers seeking support with monetisation, market positioning, and growth strategy. This board and consulting work complements my ongoing focus on senior executive opportunities across sport and media.
I bring a distinctive combination of production fluency and commercial strategy, with a consistent record of building and leading high-performing teams, launching platforms, reengineering workflows, and delivering long-term value in complex stakeholder environments.
Key areas of expertise:
Media rights | OTT & streaming | Commercial strategy | Content partnerships | Global distribution | Sponsorship | Licensing | Team leadership | Production operations | Fan engagement | Broadcast strategy | Stakeholder management | Digital transformation | Sports governance | Board leadership