Martin White

Design leader with 15+ years shaping product and end-to-end experience design strategy, leading high-performing multidisciplinary teams, and translating business goals into user-centred products used by millions of customers and frontline colleagues across complex operational environments.

I bring deep experience scaling DesignOps, embedding research into decision-making, and driving measurable impact across digital, physical, and service ecosystems, in environments where quality, accessibility, and pace all matter. Alongside this, I build inclusive cultures and mature design practice so that designers thrive, take genuine ownership of outcomes, and extend the value of design thinking beyond the team itself.

Core expertise

• Product & Service Design Leadership – Defining design strategy and aligning product, technology and operational teams around customer and service outcomes.
• Customer & Colleague Journey Transformation – Leading redesign of end-to-end journeys across digital platforms, physical environments and operational systems.
• DesignOps & ResearchOps – Scaling design teams, establishing shared operating models, governance frameworks, design systems and research practices across federated organisations.
• Cross-Functional Product Collaboration – Partnering with product management, engineering and operations to embed user insight and design thinking into product development and delivery.
• Experience Measurement & Outcome Definition – Defining metrics linking experience improvements to customer satisfaction, operational efficiency and commercial performance.
• Inclusive & Accessible Design – Embedding ethical and accessible design practices across large-scale services used by diverse populations.
• AI-Augmented Design & Research – Applying AI to accelerate research synthesis, design exploration and design-to-engineering workflows while maintaining governance and quality.