Work & Experience
Espi Ltd 10/10/2022
General Manger
I lead a team of 20 across sales, marketing, technical pre-sales, Sage and IT support, and consultation, with full P&L and commercial accountability. My role blends strategic leadership with hands on management, weighted toward strategy. I’ve driven revenue growth from £1 million to £1.4 million in two years while protecting margins. I implemented CRM and project management systems to improve efficiency and provide real-time insights. I negotiated key contracts, built long-term client partnerships, and fostered a high-performance sales and service culture. I overhauled brand positioning, led demand generation campaigns, and embedded data-driven marketing practices. I align cross-functional teams with commercial objectives, turning strategy into measurable results. I specialise in stabilising operations, implementing scalable processes, and driving growth in manufacturing and service focused businesses.
Classic Windows 08/04/2021 - 10/07/2022
General Manager
I led a team of 50 across sales, marketing, customer service, debt management, production, and delivery, with five direct reports, holding full P&L and commercial accountability. My role combined operational oversight and strategic leadership equally. I drove revenue growth and improved margins by introducing new revenue streams, including commercial sales and installation services. I implemented CRM and Evolution software to improve efficiency, pricing accuracy, and margin control. I developed managers and teams, fostering high performance and professional growth, while embedding continuous improvement practices across operations. I led weekly business reviews with the MD, oversaw KPI performance, and aligned cross-functional teams with commercial objectives. I negotiated favourable supplier terms and established a Health & Safety strategy, improving workplace safety and operational efficiency. I specialise in stabilising and optimising operations, building scalable processes, and delivering measurable commercial results.
Warmseal Home Improvments 09/01/2014 - 08/02/2021
General Manager
I led a team of 80 across three locations, including sales, marketing, customer service, production, and factory operations, with 10 direct reports. I held full P&L and commercial accountability, balancing operational oversight with strategic leadership. I drove a 20% turnover increase during challenging Covid-19 trading conditions by developing marketing strategies that lifted leads by 50% and conversion rates to 25%. I rebranded the company, launched new product lines, and expanded into Leeds and Sevenoaks. I established an in house window manufacturing factory, managing layout, utilities, health and safety, recruitment, and training. I mentored managers and teams, embedding a high performance culture, and led debt recovery, WIP management, and Covid safe policies. I consistently delivered year on year sales growth of 10% and profit improvement of 5%, while strengthening operational processes and ensuring scalable, sustainable business performance.
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