Mike Quinn
About Me
A commercially focused, hands-on marketing leader with deep experience launching and scaling B2B
technology brands across EMEA. Proven record in driving demand generation, field marketing, and go-to-
market execution for cybersecurity, SaaS, deeptech, and data storage scale-ups. Adept at creating
integrated campaigns that align sales, marketing, and partners to accelerate pipeline growth. Known for
combining creative storytelling with data-driven performance management and for building strong
international networks across hyperscalers, channels, and analysts. Thrives in fast-moving,
entrepreneurial technical environments where collaboration, innovation, and measurable impact are key.
Education
John Moores University - Liverpool 1984
HND - Electronics Computing and Communications Engineering
Work & Experience
HoloMem 01/01/2025
Marketing and Commercial Director
Defined go-to-market and messaging strategy for launch and commercialisation of deeptech data storage product. Positioned company across digital preservation, archiving, and storage ecosystems. Built strategic partnerships with hyperscalers, OEMs, and global data centre vendors. Secured industry memberships (SNIA, DPC) and achieved international media coverage (Reuters, CNN). Recognised by Deeptech Labs, Innovate UK, Intel Ignite, SXSW London 2025 finalist.
Arctic Wolf Networks 10/03/2022 - 10/31/2023
EMEA Demand Director
Increased lead generation 60% YoY via EMEA omnichannel SDR-integrated campaigns. Partnered with sales to deliver field marketing programs, ABM playbooks, & events. Reduced cost per MQL by 85% while growing pipeline contribution 5×. Activated global sponsorships (Red Bull F1, Wolverhampton FC) across digital and social channels.
Yandex 12/01/2021 - 08/31/2022
Go-To-Market Director
Owned full GTM strategy for EMEA launch of DoubleCloud— covering marketing, brand, and commercial enablement. Built an international marketing function and agency network from scratch. Delivered soft launch, general availability, and growth plan under accelerated timelines. Created partner programs with AWS and GCP ecosystems. DoubleCloud is now part of Yandex.Cloud
Elastic 02/03/2020 - 12/01/2021
EMEA Customer Marketing Lead (Senior Manager)
Led the EMEA customer marketing team, connecting developer engagement and community with enterprise growth and executive relations. Increased NPS to 57 and expanded executive customer engagement at global accounts.
DocAuthority 08/01/2018 - 12/31/2019
Marketing Director
Drove product marketing and go-to-market for an AI-based data governance startup. Achieved 7× SQL conversion and Gartner “Cool Vendor” recognition. Defined and operationalised the company’s first scalable demand generation engine, integrating marketing automation and CRM systems to drive consistent lead flow across EMEA and North America. DocAuthority sold to NowVerticle
Pure Storage 01/01/2016 - 06/01/2018
Digital Marketing and Demand Director
Led a small European demand team and agencies to support local business. Launched the companies digital presence and partner portal in ten regions across EMEA, LatAm and the GSIs. Led the companies social paid and organic programme. Managed a $3M per annum marketing program with ~40X ROI. Site traffic originating within these regions grew to 30% of the total. Average 5% local social engagement rate for millions of impressions on parallel campaigns, including the global corporate social platforms and @PurePitWall real-time digital experience supporting sponsorship of the Mercedes AMG F1 team.
Adobe 01/03/2011 - 12/31/2015
EMEA Product Marketing - Digital Marketing BU
Launched Adobe Social with partners Twitter, MTV, eConsultancy and Facebook Launched Adobe Marketing Cloud to Eastern and Northern European regions Content curator and customer czar for EMEA Summit. Held acting VP Marketing EMEA position while VP was on extended leave.
Emulex 01/01/2005 - 11/30/2007
EMEA Field Marketing
Responsible for all marketing for Emulex in EMEA, including Trade Shows, PR & AR, channel and OEM support, represented company on industry board of SNIA and FCAL. Subject Matter Expert for their networking solutions.
Moreketing 01/01/2008 - 12/31/2015
Director
Founded a marketing consultancy. Supporting SME organisations with GTM strategy, demand marketing, product and solution launch marketing requirements. Clients included Adobe, DriveSentry, Redstor, MTI, Fluke Networks, Envertica, and VirtualSharp.
DriveSentry
Director Product Marketing
Product Marketing and partner lead for this consumer AV solution that was a world leader addressing zero day threats through black listing, whitelisting and community alerts. Toured Asia and signed up several OEM laptop manufacturers who preloaded DriveSentry and increased users from 2,000 to 200,000 in 6 months.
Quantum
International OEM Sales and Senior Product Manager
Joining as 1st marketing hire in UK for ADIC (ADIC became Quantum). Promoted to be responsible for SAN, DX and Enterprise storage as Product Marketing in EMEA & APAC. Company representative on industry trade boards ie SNIA. Promoted again to hold customer success for international OEM clients such as Oracle, IBM, HPE
Shuttle Technology
Product Manager
The company's first hire. Launched the world's first USB- SD card reader for Sandisk, went on to manage a 20-strong SW and HW development team and installed the world's first enterprise-class SCSI over dark fibre High Availability and DR solution. Shuttle became SCM Micro