Kaitlyn Kinaid
About Me
Education
Carleton University 2005
Bachelors of Comuter Science
Minor in Japanese Language 10-month exchange at Swinburne University, Melbourne
Work & Experience
Brain Jar Games 12/01/2023 - 01/31/2025
Co-Founder
Early-stage leadership at a digital product studio serving global audiences -Designed and executed go-to-market strategy that drove over 500,000 pre-launch signups for a flagship product. -Managed B2B relationships. -Led financial operations across multiple funding cycles, including investor reporting, cash flow management, and financial forecasting during pre-revenue and early revenue stages -Built financial infrastructure, oversaw treasury functions, and managed investor relations. -Led remote, multidisciplinary teams in cross-timezone delivery of high-impact product milestones. -Championed ethical design practices and user-centered revenue models, boosting engagement and retention. -Balanced technical constraints with long-term strategy to ensure sustainable growth. -Created detailed financial models to support equity conversations and resource prioritization, ensuring long-term runway under volatile market conditions -Built a scalable operating model supporting remote teams across ten time zones
Omeda Studios 03/01/2013 - 10/31/2023
Principal, Revenue Strategy & Product Economics (Consultant)
Principal, Revenue Strategy & Product Economics (Consultant)Principal, Revenue Strategy & Product Economics (Consultant) Omeda Studios · Full-timeOmeda Studios · Full-time Mar 2023 - Oct 2023 · 8 mosMar 2023 to Oct 2023 · 8 mos Remote · RemoteRemote · Remote Head of monetization and economic design. -Led planning and execution of all digital pricing strategies and promotional offers, balancing user expectations with business growth targets. -Developed and implemented data-informed monetization and engagement strategies tailored to customer behavior across lifecycle stages. -Designed and operationalized new customer segmentation models to personalize offerings, improve conversion, and increase LTV. -Monitored performance across daily, weekly, and quarterly intervals, optimizing campaigns for short-term gains and long-term retention. -Ran continuous A/B testing to evaluate content and pricing strategies, using insights to inform ongoing experimentation and iteration. -Identified opportunities for new features, tools, and infrastructure to enhance revenue performance; partnered with cross-functional teams to scope and deliver them. -Worked closely with operations, analytics, and customer experience teams to ensure commercial initiatives supported sustainable growth and delivered a positive customer experience.
Dynasty Studios 05/03/2021 - 11/30/2022
Principal, Revenue Strategy & Product Economics (Consultant)
Led foundational product and economic strategy for an unannounced AAA digital platform integrating blockchain technologies. -Launched an early-stage viral marketing initiative that successfully established pre-release brand visibility and user anticipation. -Partnered with fellow directors to define product architecture, including engagement design, progression systems, peer-to-peer value exchange, and commercial models. -Designed the interaction layer between on-chain blockchain elements and the off-chain user experience, balancing innovation with accessibility and scalability. -Developed participatory governance frameworks, enabling token-based stakeholders to influence aspects of platform evolution. -Conducted competitive intelligence across emerging digital ecosystems, distilling key opportunities and risks into strategic recommendations for executive leadership.
Inkblade Studios 01/05/2015 - 03/31/2022
Chief Financial Officer (Fractional)
-Oversaw financial planning, compliance, and business operations during rapid growth. -Conducted market opportunity analyses, resulting in expanded service offerings and new revenue streams. -Built operational resilience through risk analysis and sustainable budgeting practices. -Translated ambiguous product-market-fit data into investor-ready growth narratives and milestone-based financial scenarios
Rovio Entertainment Corporation 01/07/2019 - 05/03/2021
Lead Designer, Revenue & Engagement Strategy
Strategic lead for monetization and economy systems across multiple live digital products. -Retained and expanded leadership responsibilities following studio acquisition; became the central authority on ethical and high-impact monetization practices. -Acted as an internal ambassador for sustainable revenue strategies, ensuring alignment with user value and long-term brand equity. -Designed scalable systems with live operations in mind, emphasizing event-driven engagement loops that balanced enjoyment with monetization. -Provided cross-project support, developing core economic frameworks and integrating them into overall product design strategies. -Mentored and upskilled design teams in economic principles, fostering studio-wide adoption of best practices without dependency on direct oversight. -Collaborated with UX leads to design intuitive economic flows, covering everything from user upgrades to currency use and resource crafting. -Created socially driven features to elevate user retention and reinforce community-based value generation. -Maintained a constant feedback loop between design intent and commercial objectives, aligning product vision with performance metrics.
Playraven Games 08/17/2015 - 01/04/2019
Lead Designer, Revenue & Engagement Strategy
Led economic systems design and monetization strategy across all product lines at PlayRaven Games, supporting multiple concurrent teams through a live-service and experimentation-focused lens. -Acted as the principal authority on pricing models, virtual economies, and revenue design for all in-development and live products. -Overhauled key systems for existing projects to better align pricing mechanics with customer behavior and business performance targets. -Created studio-wide pricing and economy design playbooks, embedding ethical frameworks and consistency across teams. -Advised senior leadership and cross-discipline teams, translating economic principles into practical product architecture and long-term business value. -Developed capability within the organization by mentoring junior designers and embedding systems thinking and behavioral economics into team workflows. -Led the economy design for EVE: War of Ascension from concept to live ops readiness, including simulation modeling of various player behavior profiles. -Partnered with R&D and innovation teams to assess and prototype new technologies and operational models for future product application. -Maintained ongoing market analysis to inform design decisions, anticipate user trends, and refine monetization effectiveness. -Delivered consistent results across multiple projects simultaneously without compromising quality or strategic cohesion.
Various 08/01/2005 - 08/14/2015
Various earlier roles
System optimization and user retention impact for multi-national products -Led the design of complex software products and user experiences, balancing retention, pricing, and satisfaction across several high-profile product launches. -Developed software simulations, including virtual banking systems, to model user behavior and system-wide resource flows. -Partnered with product and finance teams to forecast price performance and align feature delivery with market goals. -Automated core production pipelines through scripting and tooling, reducing key development timelines from months to hours. -Translated complex economic models into user-facing systems that were intuitive, engaging, and aligned with long-term revenue targets. -Collaborated across creative, engineering, and narrative teams to ensure feature feasibility, alignment with strategic goals, and high-quality execution.
Portfolio
