About Me
Award-winning executive leader with a proven track record of driving digital and strategic transformation in retail, e-commerce, manufacturing, and global supply chains. I lead high-performing teams to scale businesses from start-up to multi-million-pound revenue, embed ESG strategies with B Corp expertise, and deliver strong commercial results in challenging market conditions.
My leadership combines adaptability, innovation, and confidence with a strong commitment to delivery, operational excellence, and collaborative goals.
Key Leadership & Performance Impact:
Pioneering Growth & Financial Results: I founded and led the UK’s first B Corp-certified fresh produce company, achieving £9M turnover and £500K EBITDA in a high-volume, low-margin sector. My crisis leadership drove 17,500% revenue growth during the COVID-19 pandemic, demonstrating strong performance under pressure.
Strategic Transformation & Team Direction: I executed high-impact strategies, such as developing a premium tier and gamified loyalty programme for a UK retailer, resulting in projected double-digit new customer growth. I also led teams in launching digital platforms for Gen Z and Millennial consumers.
Global Team Management & Partnerships: I secured and managed major retail partnerships with Tesco, Sainsbury’s, Asda, Morrisons, Ocado, and Amazon Fresh. I led the European expansion of a large organic supplier, increasing revenue to £12M and managing cross-functional teams across Europe.
Operational Excellence & Efficiency: I redesigned supply chain operations, achieving £500K in annual savings through optimisation. My focus on execution maintained 99.3% service levels across complex international supply chains.
Culture & Sustainable Innovation: I championed ESG strategy as a B Corp Ambassador and led award-winning projects, including launching PiktFresh.com, the UK’s first certified plastic-free e-commerce platform, and winning Best Sustainable Packaging.