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The CS Academy 11/01/2023

Founder and Lead Consultant

Advising post-sales strategy for SaaS scaleups (£5M–£100M ARR) on GTM alignment and retention growth, based in London, UK Delivered +20 pts NRR uplift and 5× faster TTV across SaaS scaleups (Cybersecurity → AdTech) through a proprietary framework now used by four clients. Cut churn ~30% via AI-backed health scores; improved CSAT +30% after GTM diagnostics. Mentored 30+ leaders across Cybersecurity, FinTech, Hospitality, Health, HR, MarTech and AdTech. Selected clients: EBS, Oaky, Goodsted, CrownPeak, Hushly.

GWI 07/01/2019 - 10/31/2023

VP, Account Management

High‑growth consumer‑insights SaaS (600 FTE; unicorn, global footprint). Reported to SVP; owned renewals & expansion across enterprise, based in London, UK Owned £10M+ enterprise renewals and expansion portfolio across 75 logos (ACV $75k–$200k). Scaled AM/CS org 3 → 50, and launched APAC for 50% YoY growth. Delivered 140% NRR across Amazon, Google, Disney, WBD, BBC, Meta, TikTok, X, Netflix

BLINQ Consulting 02/01/2018 - 06/30/2019

Founder and Lead Consultant

Media advisory growing subscribers for global media brands like Disney, Fox, CNN and National Geographic, based in London, UK ● ● ● Drove +15% subscriber growth with retention content analytics and pricing tests. Generated $750k cost savings by rebuilding research reporting across 45 markets. Designed/delivered a 50-person ad sales workshop at Fox Networks; standardised deal reviews.

Discovery Inc 05/01/2006 - 01/31/2018

Global Senior Research Director

Build a global research function across 50 markets, reported to the COO, based in London, UK & Miami, US Doubled digital revenue by leading global research hub; delivered 50-market BI with KPI visibility. Conducted 100+ insight projects, contributing to 30% ratings growth; built 15-FTE global teams. Operationalised data storytelling for the ELT, accelerating green-/amber-/red-light calls on GTM. Established and grew ad sales business for DACH, reported to EVP and GM EMEA, based in Munich, DE Grew £0 → £15m revenue; Built the free-to-air ad-sales business, delivering +20% ratings growth. Hired and led a 6-person insights team; turned data into revenue for the advertising market. Built a board-ready KPI suite combining ratings, digital, and sales performance.