Work & Experience

SenseNet 09/01/2024 - 05/30/2025

VP Sales, Business Development & Strategic Alliances

• Developed go-to-market strategy for AI-based early wildfire detection solutions targeting Canada, US, and international markets. • Identified and onboarded new reseller partners, expanding sales channels. • Supported and coached a team of four business development sales representatives.

Rogers Communications 03/01/2022 - 08/30/2024

Product & Category Manager, Smart Buildings & Smart Cities

• Drove $2M in ARR as the category manager for IoT solutions • Managed IoT vendor relationships for solutions in digital signage, ESG, water leak detection, smart lighting, and security. • Onboarded new reseller partners to drive value and incremental revenue. • Supported sales on go to market activities and RFP’s • Collaborated with municipalities to deploy public safety solutions (LPRs, cameras, SaaS security platforms, speed cameras). • Partnered with security teams to create solutions to reduce retail and construction theft.

Bell Mobility 02/01/2017 - 02/28/2022

Product Owner, Retail Business Innovation

• Owned Smartphone Trade-in program end to end and increased trade-in portfolio revenue by 40% and penetration rate by 15%. • Launched Android & iOS app (Device Content Transfer) enabling retail store reps to wirelessly transfer customer content, increasing app usage by 25%. • Built online smartphone trade-in platform (bell.ca/tradein) • Designed and launched trade-in promotions to boost engagement in the web channel.

Bell Mobility 10/01/2012 - 01/30/2017

Product and Category Manager, Business Solutions

• Drove $4M in ARR as the category manager for Enterprise business solutions • Launched Bell Workforce Manager solution (website & app enabling remote worker productivity and connectivity across job sites), increasing revenue by 25% and reducing churn by 10 basis points. • Launched Bell’s Apple Direct Enrollment Program (DEP) enabling Bell enterprise customers to automatically enroll corporate issued smartphones in enterprise mobility

Get in Touch

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