Work & Experience
Kellanova 05/01/2024
Programme Manager | Senior Project Manager | Scrum Master - Data Analytics
Programme management of the overall portfolio of Analytics delivery projects at Kellanova. Project Management/ Scrum Master of the delivery of multiple Data & Analytics initiatives including: • An AGILE Business Intelligence transformation project for Finance with a six figure budget, to ingest data into Snowflake and deliver a whole new suite of Power BI dashboards, semantic models and data products with revised operating model enabling the business to self-create dashboards and self-serve insight. Worth £25m in business benefits. • Supply Chain project to deliver a suite of Business Intelligence dashboards into manufacturing plants to enable early detection and resolution of Quality Food Safety issues, saving the business £10m pa. • A project to migrate 1k dashboards and data visualisations from Tableau to Power BI delivering significant £ cost savings to the business. • A proof of concept using AI to optimise trade promotional pricing, worth £20m to the business. • A project to deliver the adoption of AGILE working across the Data Analytics team.
Data Literacy Academy 01/01/2023
Data Literacy Educator
Delivering standard and customised Data-for-Business education programmes to clients on behalf of Data Literacy Academy.
Imperial Brands 12/01/2023 - 05/01/2024
Senior Project Manager - Data Analytics & AI
• Project Managed a multi-million-pound project to evaluate and adopt Generative AI solutions and tools across the business, including Microsoft Copilot on Azure. Worth £50m to the business.
BT Group 10/01/2021 - 12/01/2023
Head of Business Analysis & Business Partnering - Data & AI
• Built, led and managed a remote team of business analysts / business partners to consult with the business, identifying and shaping a pipeline of Data & AI use cases worth £650m over 5 years on Google Cloud. • Implemented a framework for tracking/ evaluating the value realised from use cases. • Adopted and embedded AGILE ways of working improving efficiencies by 25%. • Created a data community improving data literacy across the business.
CooperVision 01/01/2020 - 10/01/2021
Business Intelligence Senior Product Manager
• Led the global transformation of CooperVision's Business Intelligence capabilities across Sales & Commercial, creating and delivering a data strategy to redefine data capture, governance, and insight delivery, including next best action recommendations to Sales, resulting in value of approximately £30 million per annum. • Product managed and deployed a programme of work to provide Commercial teams with the ability to self-serve management information to assess business performance globally across 5 regions/ 50 markets, worth £15m per annum.
Checkatrade 02/01/2019 - 01/01/2020
Head of Data & Insights
Worked directly with the board to develop Checkatrade.com’s BI and analytics capability to enable its growth plans, putting data driven decision making at the heart of the business. Key activities/ achievements: • Turned around an unloved BI team into one that provided valuable insight to the business, given funding to grow it by a further 50% to 12x heads by the CEO as a result. • Adopted Power BI & Google Analytics to provide a suite of dashboards enabling the website’s share distribution algorithm to be optimised, resulting in a member churn reduction worth £5m per annum • Developed predictive models delivering a 15% increase in customer retention rate worth £5 million annually through targeted marketing campaigns. • Lead the adoption of Power BI, AWS and AGILE ways of working.
Kingfisher 09/01/2018 - 02/01/2019
Data Analytics Consultant
Created a Data Strategy to enable Kingfisher to monetize its data back to suppliers, worth £50m per annum in incremental revenue.
Vodafone 08/01/2014 - 09/01/2018
Head of Insight & Analytics
Led Insight and Data Analytics for Vodafone Business, to target the right customers with the right product at the right time across the entire customer lifecycle (acquire/ grow/ retain), maximising customer lifetime value and steer the business towards an optimum return on investment across all segments. • Data Transformation – Owned, defined and managed a programme of work to transform the CRM capability. Resulting in the implementation of a Single View of Customer, CRM/ Analytics environment, and Eloqua digital marketing automation engine to drive targeted marketing and sales to the optimum customers and prospects. Highlights: securing £2 million investment via compelling business case, saving the business £0.5 million per annum on data, expanding the marketable universe by 50%, proliferation of site data to inform where £500 million was invested in the network, revising segmentation to align to market/ customer needs • Leadership – built, developed, coached, and directed a high performing global team of 20 data & analytics professionals across multiple global sites. Provided thought leadership and technical guidance to drive proactive insight as a service into the heart of the business to influence decision making, growing the competency 25% over 4 years • Sales Transformation – transformed the sales force to a regionalised model using a data driven approach resulting in a 30% increase in client contact time, reduction in travel and an overall improvement in sales performance/ customer experience, ultimately saving the business £6m pa • Marketing Analytics/ CRM/ CVM – Developed a new suite of predictive models to acquire, retain and grow the customer base. Set up the ability to evaluate marketing effectiveness and implemented a test and learn approach to steer future investment, determine ROI and value added, worth c£50 million pa
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